In a recent article published in The Age, it was revealed that opening up a Jump! swimming school may not be all that it is cracked up to be. With Jump! swim schools allegedly earning $15 million in revenue across 2018, it would seem the franchise model would be a great option for those who have spent a lifetime in the industry and want to take on the challenge of owning a swim school. Unfortunately, when something seems too good to be true, it often is and it is often the little guy that gets left out in the cold. This would seem to be the case with The Age reporting the struggle of swim teacher of 20 years, Juliet Sharp, in trying to open her own Jump! franchise.

So what does this mean for swimming teachers? As the little fish in the business of selling swimming lessons to parents and children, it can often be the swimming teachers who miss out on their entitlements, whilst the 'businessmen' are building models of swim schools designed to maximise profit. Perhaps the starkest example of this was the estimated $1.4 million paid to Paul Sadler Swimland employees after an array of underpayment claims.

This is an unfortunate situation for both swimming teachers and franchisees who set out to do what we all love doing, teaching kids to swim, but have been put in a position where they are ill-equipped by the franchisor to do so. The Swim Instructor's Association is intent on ensuring that the people who deliver swimming lessons, the teachers, are able to do their job and not feel like they are being taken advantage of.

Do you or someone you know work at a Jump! swim school? Are you unsure whether you are receiving the correct entitlements? Are you a Jump! franchisee? Do you want to ensure you are doing the right thing by your teachers? Please fill out this form to have one of our organisers contact you. Source:


The Swim Instructors Association (SIA) has been established by a group of senior swim instructors in conjunction with the Australian Workers’ Union. It was born in response to a number of serious issues of illegal underpayment and allegations of unfair treatment to ensure that instructors, both now and into the future, are treated fairly and given a voice.


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